Categories
Marketing

This assignment is a Research Paper with no page requirement. It includes a Lite

This assignment is a Research Paper with no page requirement. It includes a Literature Review of 5 sources and Research using a Google Analytics Research Account.

Categories
Marketing

After submitting your initial marketing report, the company is now convinced tha

After submitting your initial marketing report, the company is now convinced that the suggested country’s market is the best market to do business and has commissioned you again to produce a report on their behalf advising them on how they can gain successful entry with the new product/service you suggested in your initial report. Your task now is to write a report by answering the following questions:
1. To what extent should the different elements of the marketing mix be standardised or adapted for your chosen country. Give a full justification for your ideas
2. Applying the Customer Based Brand Equity model, critically analyse how your client could build and manage a strong brand in this new market
3. Applying the concept of integrated marketing communications (IMC) critically evaluate three effective marketing communication methods your client could incorporate within this market.
4. Critically assess how your client could measure its marketing success in this market and how it could improve in the future

Categories
Marketing

Task: Read the Management Focus on McDonald’s global compensation practices (P.

Task:
Read the Management Focus on McDonald’s global compensation practices (P. 570 in the Hill & Hult, 2018 textbook). Then, answer the following question:
How does McDonald’s approach help the company take into account local differences when reviewing the performance of different country managers and awarding bonus pay?

Categories
Marketing

Task: Read the Management Focus on McDonald’s global compensation practices (P.

Task:
Read the Management Focus on McDonald’s global compensation practices (P. 570 in the Hill & Hult, 2018 textbook). Then, answer the following question:
How does McDonald’s approach help the company take into account local differences when reviewing the performance of different country managers and awarding bonus pay?

Categories
Marketing

This assignment is a Research Paper with no page requirement. It includes a Lite

This assignment is a Research Paper with no page requirement. It includes a Literature Review of 5 sources and Research using a Google Analytics Research Account.

Categories
Marketing

DUE NOVEMBER 15 p. 289 in the textbook Activity 8-13 What are the following: cor

DUE NOVEMBER 15
p. 289 in the textbook
Activity 8-13
What are the following:
core product
actual product
augmented product.
This is the prompt:
Assume that you are a member of the marketing department of a firm that is producing a “a smart refrigerator”, also known as in Internet refrigerator.
In developing this product, you realize that it is important to provide a core product, an actual product and an augmented product that meets the needs of customer.
Develop each of these three product layers in the smart refrigerator.
Write 250 words.

Categories
Marketing

After submitting your initial marketing report, the company is now convinced tha

After submitting your initial marketing report, the company is now convinced that the suggested country’s market is the best market to do business and has commissioned you again to produce a report on their behalf advising them on how they can gain successful entry with the new product/service you suggested in your initial report. Your task now is to write a report by answering the following questions:
1. To what extent should the different elements of the marketing mix be standardised or adapted for your chosen country. Give a full justification for your ideas
2. Applying the Customer Based Brand Equity model, critically analyse how your client could build and manage a strong brand in this new market
3. Applying the concept of integrated marketing communications (IMC) critically evaluate three effective marketing communication methods your client could incorporate within this market.
4. Critically assess how your client could measure its marketing success in this market and how it could improve in the future

Categories
Marketing

Please read the following Harvard Business Review Article: . Blue Ocean Strategy

Please read the following Harvard Business Review Article:
.
Blue Ocean Strategy
by W. Chan Kim and Renee Mauborgne
OCTOBER 2004
.
Please, answer for your INITIAL posting and discuss the following questions:
.
1. Detailed – Comprehensive Summary for THIS article.
.
How to Write a Summary of an Article
https://owlcation.com/academia/How-to-Write-a-Summary
.
Your Detailed – Comprehensive Summary for THIS article post should be no less of 1,200 words.
.
2. Which are the three most CRITICAL ISSUES of THIS article? Please explain why? and analyze, and discuss in great detail …

For EACH Critical Issue please post at least two strong comprehensive paragraphs
.
3. Which are the three most relevant LESSONS LEARNED of THIS article? Please explain why? and analyze, and discuss in great detail …

For EACH Lesson Learned please post at least two strong comprehensive paragraphs
.
4. Which are the three most important BEST PRACTICES of THIS article? Please explain why? and analyze, and discuss in great detail …

For EACH Best Practice please post at least two strong comprehensive paragraphs
.
5. How can you relate THIS article with the TOPICS COVERED in class? Please explain, analyze, and discuss in great detail …
.
6. Do you see any alignment of the concepts described in THIS article with the class concepts reviewed in class? Which are those alignments and misalignments? Why? Please explain, analyze, and discuss in great detail …
I expect high caliber reviews with top analyses and interesting insights for THIS article !!
If you have any questions, please let me know.
.
Jose Rocha
.

Categories
Marketing

Scenario: You did so well building the ice cream business that you were able to

Scenario: You did so well building the ice cream business that you were able to sell your company and retire early. After learning to scuba dive, getting a pilot’s license, and traveling around the world you decided to move back to sunny South Florida and look for something constructive to occupy your time. That’s when you came up with the idea to try a new business venture: Food Trucks! Access the link below to play the Food Truck Simulation. In this simulation, you’ll need to try different pricing strategies to see what works for your business. Run the simulation as instructed first. After you achieve the results stated in the sim instructions, run it two more times applying first a skimming pricing strategy and then a penetration pricing strategy.
Simulation: Demand for Food Trucks

Simulation: Demand for Food Trucks


Graded Activity
Draw a demand curve graph that illustrates your skimming pricing simulation.
Draw a demand curve graph that illustrates your penetration pricing simulation.
In one complete paragraph, briefly describe which pricing strategy you would choose and explain why.
Submit your response to this assignment link by the end of Unit 4 as a single MS Word-formatted file containing both your graphs and text. Your paper should be a minimum of 1 full page in length in addition to a title page and references. You may use MS Word to create your graphs or insert an image that you draw in a different application. Do not copy a graph from the sim or any other online source. Your graphs must be your own original work created specifically for this assignment.

Categories
Marketing

DUE NOVEMBER 15 p. 289 in the textbook Activity 8-13 What are the following: cor

DUE NOVEMBER 15
p. 289 in the textbook
Activity 8-13
What are the following:
core product
actual product
augmented product.
This is the prompt:
Assume that you are a member of the marketing department of a firm that is producing a “a smart refrigerator”, also known as in Internet refrigerator.
In developing this product, you realize that it is important to provide a core product, an actual product and an augmented product that meets the needs of customer.
Develop each of these three product layers in the smart refrigerator.
Write 250 words.